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Welcome to our archive of spa and esthetics business articles previously published in Dermascope, Spa Management Journal, and numerous other popular trade magazines. We hope you’ll find them useful in the continued growth of your business and profession!

Is it Time to Remodel Your Spa? Evaluate the Need Before Heading to the Bank!
by Douglas Preston

Why Distressed Spa Owners Don't Seek Professional Help
by Douglas Preston

The Clients that Changed My Life
by Douglas Preston

It's Just Business! (and other career myths): Your Work Is Your Life—How Well Are You Living It!
by Douglas Preston

Spa Gift Certificates: How to Make the Most of this Sales Bonanza!
by Douglas Preston

Power-Up Your Makeup Sales! Beating the Retail Giants at Their Own Game
by Douglas Preston

Creating a Man's Spa Service Menu
by Douglas Preston

Seven Common Customer Service Sins You Can (and Should) Fix Immediately!
by Douglas Preston

Creating a Memorable Spa Environment: Sometimes Its the Little Things that Mean the Most!
by Douglas Preston

Why Employee Training Fails (and How to Improve It!)
by Douglas Preston

Day Spa Startup Insights: If Only I Knew Then What I've Learned Since!
by Douglas Preston

Reducing Employee Turnover: Five Value That Will Help You Build Loyalty and Contentment
by Douglas Preston

I Want to Open My Own Business Someday!
Take My Test to Discover If You're Really Ready for This

by Douglas Preston

Overcoming Self-Doubt and Fear: The Gateway to Career and Business Success
by Douglas Preston

A Day in the Life of a Spa Business Turnaround Consultant
by Douglas Preston

Five Resolutions for a Healthier Business
by Douglas Preston

How Incorrect Assumptions Can Hurt Your Business
by Douglas Preston

Bringing on a New Esthetic Product Line: A Few Guidelines for the Savvy Spa Manager
by Douglas Preston

Training: The Missing Link in Spa Management
by Douglas Preston

Why Your Marketing $$$ Have Not Paid Off
by Douglas Preston

Becoming a Spa Director: 10 Important Skills You Must Absolutely Master
by Douglas Preston

Business Solutions: How to Sell Your Slow-Moving Retail Products
by Douglas Preston

Holiday Spa Packages: Making a Good Thing Even Better for Your Business
by Douglas Preston

Employing Estheticians: Handling Demands for Higher Commissions
by Douglas Preston

Spa Management Solutions: Business Wisdom from Spa Consultant Douglas Preston

Expanding Your Business: Getting Better Instead of Getting Bigger
by Douglas Preston

Converting to a Day Spa: 7 Important Pauses Before Your Next Step
by Douglas Preston

The High Cost of Fear in Spa Management
by Douglas Preston

Going Solo: Is an Independent Aesthetics Practice Right for You
by Douglas Preston

Why Hiring Experienced Help May Work Against Your Business
by Douglas Preston

An Interview with a Spa Guru
by Lisa Taft

Spa Business Survival Guide: 7 Essential Tips for Assuring Your Success
by Douglas Preston

How on Earth do I Motivate My Employees?
by Douglas Preston

Knowing When You Need a Business Consultant
by Douglas Preston

Rethinking Your Spa Business: Don't Let a Concept Prevent Your Success
by Douglas Preston

A Profitable Approach to Spa Hydrotherapy
by Douglas Preston

Getting a Return on Your Employee Education Investment
by Douglas Preston

Taking the Plunge: Giving Up a Service Career to Build a Better Business
by Douglas Preston

To Buy or Not to Buy: Choosing the Equipment that's Right for Your Salon or Spa
by Douglas Preston

... and Day Spa: Stop Worrying about the Competition and Learn How to Be the Best!
by Douglas Preston and Peggy Wynne Borgman

Increasing the Sales of Your Anti-aging
Aesthetic Services

by Douglas Preston

My Employees Won't Sell Retail Products! Why this Happens and How You can Change It
by Douglas Preston

Private-label Retailing and Business Success: How it Works for Us and Can for You
by Douglas Preston

Raging Retail Success: Making Private Label Products Work for Your Business
by Douglas Preston

Resort Spa Retail Sales: Why They're Flat and How You can Pump Them Up!
by Douglas Preston

Starting Your Own Spa Product Brand: 7 Reasons To Do It Now!
by Douglas Preston

Establishing Your Own Brand
by Douglas Preston

June 2008 IECSC Presentation
The Savvy Solo Esthetician I:
How to Achieve Big Success in a Small Practice!

June 2008 IECSC Presentation
The Savvy Solo Esthetician II:
How to Become a One-Person Brand Sensation

Starting My Skin Care Practice Over Again! What I Would and Wouldn't Do
by Douglas Preston

Your Spa Job Search: What Employers
Want Now!

by Douglas Preston

My Boss is a Tyrant! Some great tips on how to keep your job and feel better at work!
by Douglas Preston

Don't Knock the "Fluff" or "Pampering" Facial—They're Much More Than You Think!
by Douglas Preston

Continuing Education for Estheticians: Putting Your Mind Where the Money Is!
by Douglas Preston

Estheticians: Don't Lose Sight of Your #1 Client!
by Douglas Preston

 

 

Growing Your Aesthetics Career: Advice from a Professional Who's "Been There"
by Douglas Preston

The Ethnic Skincare Customer: What These Clients Expect from Professional Estheticians
by Douglas Preston

Successful Retailing for Spa Technicians
by Douglas Preston

Exfoliation Overload! Are Redundant Techniques Peeling the Profits from Your Business?
by Douglas Preston

A Spa Technician's Cure for Running Behind Schedule
by Douglas Preston

 

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