Preston Articles

Welcome to our archive of spa and esthetics business articles previously published in Dermascope, Spa Management Journal, and numerous other popular trade magazines. We hope you’ll find them useful in the continued growth of your business and profession!

Spa Business:

Is it Time to Remodel Your Spa? Evaluate the Need Before Heading to the Bank!
by Douglas Preston

Why Distressed Spa Owners Don't Seek Professional Help
by Douglas Preston

The Clients that Changed My Life
by Douglas Preston

It's Just Business! (and other career myths): Your Work Is Your Life—How Well Are You Living It!
by Douglas Preston

A Day in the Life of a Spa Business Turnaround Consultant
by Douglas Preston

Five Resolutions for a Healthier Business
by Douglas Preston

How Incorrect Assumptions Can Hurt Your Business
by Douglas Preston

Business Solutions: How to Sell Your Slow-Moving Retail Products
by Douglas Preston

 

  

Expanding Your Business: Getting Better Instead of Getting Bigger
by Douglas Preston

Converting to a Day Spa: 7 Important Pauses Before
Your Next Step
by Douglas Preston

An Interview with a Spa Guru

Spa Business Survival Guide: 7 Essential Tips for Assuring
Your Success
by Douglas Preston

Knowing When You Need a Business Consultant
by Douglas Preston

... and Day Spa: Stop Worrying about the Competition and Learn How to Be the Best!
by Douglas Preston and Peggy Wynne Borgman

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Spa Management:

Why Your Employees Resist Change and
How You Can Overcome It
by Douglas Preston

Medical Spa Business Management:
Creating Proprietary Esthetic Treatments for Better
and Higher End Sales!
by Douglas Preston

What Spa Operators Need To Know NOW!
by Douglas Preston

Becoming a Spa Director: 10 Important Skills You Must Absolutely Master
by Douglas Preston

Spa Management Solutions: Business Wisdom from Spa Consultant Douglas Preston

Spa Gift Certificates: How to Make the Most of this Sales Bonanza!
by Douglas Preston

Bringing on a New Esthetic Product Line: A Few Guidelines for the Savvy Spa Manager
by Douglas Preston

How on Earth do I Motivate My Employees?
by Douglas Preston

 

 

  

Why Hiring Experienced Help May Work Against Your Business
by Douglas Preston

Why Employee Training Fails (and How to Improve It!)
by Douglas Preston

Training: The Missing Link in Spa Management
by Douglas Preston

Seven Common Customer Service Sins You Can (and Should) Fix Immediately!
by Douglas Preston

Creating a Memorable Spa Environment: Sometimes Its the Little Things that Mean the Most!
by Douglas Preston

Reducing Employee Turnover: Five Value That Will Help You Build Loyalty and Contentment
by Douglas Preston

Employing Estheticians: Handling Demands for Higher Commissions
by Douglas Preston

The High Cost of Fear in Spa Management
by Douglas Preston

 

 

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Service Sales & Private Branding:

How to Improve the Sales of Your Medical Spa Treatments
by Douglas Preston

Increasing the Sales of Your Anti-aging Aesthetic Services
by Douglas Preston

Raging Retail Success: Making Private Label Products Work for Your Business
by Douglas Preston

My Employees Won't Sell Retail Products! Why this Happens and How You can Change It
by Douglas Preston

 

  

Private-label Retailing and Business Success: How it Works for Us and Can for You
by Douglas Preston

Resort Spa Retail Sales: Why They're Flat and How You can Pump Them Up!
by Douglas Preston

Starting Your Own Spa Product Brand: 7 Reasons To Do It Now!
by Douglas Preston

Establishing Your Own Brand
by Douglas Preston

 

 

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Just for Technicians:

Continuing Education for Estheticians: Putting Your Mind Where the Money Is!
by Douglas Preston

Estheticians: Don't Lose Sight of Your #1 Client!
by Douglas Preston

 

  

Successful Retailing for Spa Technicians
by Douglas Preston

 

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Preston Inc