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 Medical spas are not run-of-the-mill service entities, so why offer ordinary esthetician-provided skin care treatments? The elevated authority of the medical spa and its perceived advanced-procedure programs offer it a significant opportunity to create and promote facial treatments that are not only unique to it, but also range into the upper end price potential. Many estheticians employed at medical spas report that building a clientele of regular facial customers is a challenging and exceeding slow objective. The reasons most often cited for this phenomenon are:
- Minimal company marketing of their services
- Little, if any, direct support from physicians performing medical procedures
- Offering services that seem to have little real benefit when compared to medical aesthetic procedures
- A lack of understanding how their treatments and those of physicians can be correctly integrated
- Estheticians’ fear of pro-actively promoting services to patients
If your esthetician holds the belief that a classic collagen facial is a difficult sell or largely ineffective when compared to a resurfacing procedure, there’s not much hope that business will build in that department. With that, employee morale will slump and job turnover will increase. The solution for this common problem is simple, and will only require the enthusiastic participation by both esthetician and physician to successfully remedy. Here’s your plan: |
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 Plan a meeting with your esthetician(s) wherein you’ll clearly determine the roles and importance of both the medical and esthetics professionals within the spa. Nothing should be assumed about what one professional knows or thinks about the other. Start from scratch and draft that understanding into a working document of purpose.
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Detail each procedure performed by the physician, the patient benefits, and how your estheticians can support or maintain those benefits via in-house esthetic treatments and home care products. |
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Now, together plan and name a collection of corresponding esthetic treatments that can be closely integrated as both pre and post-procedure patient care programs. It is important that the physician understand these treatments thoroughly, and by contributing to their creation offers an extra measure of legitimacy to them. |
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Plan how both the physician and the esthetician can promote or prescribe these treatments to medical procedure patients. This should include training for nurses and front desk personnel as well. Scripting is extremely helpful for this purpose. |
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Begin your promotion of these services |
The following is an example of the type of facial treatment and description of it that will help sell the service and assist everyone in the understanding of the importance of your newly integrated programs:
Dermaclear MedSpa™ Post-laser Skin Enhancement Program
 Our medical and esthetic professionals have teamed up to create the perfect post-laser procedure designed to boost and maintain the results of your appearance investment. Post-procedure skin is both highly delicate and demands extra moisture and solar protection, particularly in the several weeks following initial laser exposure. This highly effective and relaxing esthetic treatment program will provide an even skin surface during the post-treatment recovery process, assure the proper moisture balance needed, and help promote accelerated skin healing. We strongly recommend 6 Skin Enhancement treatments scheduled over 3-4 months following the final laser visit. Your esthetician will also instruct you in the appropriate home care approach to maintaining the beautiful new skin texture you’ve achieved at Dermaclear MedSpa!
6-treatment program: $1,200.00 or $200.00 per individual
treatment if preferred.
By structuring your esthetic treatments as an integral aspect of your medical procedures, you increase the patient understanding of their importance—not a mere add-on option—and help all spa personnel promote them with greater confidence. The same should be done with your makeup services:
The Dermaclear™ Makeup Advisor
Your physician knows that whether you’ve received laser resurfacing treatments, Botox™ fillers or other corrective procedures, your facial features and skin texture are sure to require a new approach to your present makeup routine and products. Our skilled estheticians are trained to help you understand the best makeup application techniques and products to suit both your new physical changes and your personal style preferences. A smoother skin texture, fuller lips, or re-positioned eyebrows all will benefit from the advice of a professional who knows how to make the most of these enhancements. We’ll schedule your fun and enlightening session following your final physician-attended procedure.
$150.00
 These examples can be applied to whatever programs are provided at your particular medical spa. The main thing is to recognize their importance to your business overall, including everyone working within it. Your estheticians will thank you for it, and your income will demonstrate the value!
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