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Do your spa employees neglect selling retail products and service upgrades no matter what you've tried?
Are you tired of seeing your products gather dust while the retail dollars
walk out of the spa?
Would you like to solve this costly problem once and for all?
If you answered to any of these questions, Preston's Save our Sales program is for you! We go much further than mere retail training: our many years of successful retail sales productivity in our own spas and those of client accounts have demonstrated a proven connection between retail purchases and overall spa client satisfaction: the more they buy, the happier they are, and the happier they are, the more they buy! Spa client knowledge and awareness is a key element of our employee training—one that is essentially non-existent in vocational training schools and rarely found in spa employee training programs.
The Preston approach teaches spa employees and managers to think from the client’s perspective: the true perspective that is unbiased or uninfluenced by employee beliefs, fears and personal values. To succeed with a spa client, whether the goal is to achieve real service satisfaction, retail sales, service upgrades or all of these, we need to know what they think and feel and then to perform services and make retail suggestions according to that perspective only. This frees the spa employee from reacting to his or her own partial understanding of the people being served, and permits a focus on what service customers really want. Our training places service employees into the clients’ shoes and minds—a place they rarely, if ever, experience personally.
Our solution to this common operational dilemma utilizes a three-day program designed to maximize the cooperation and productivity of a spa service and support team.
Day One
We begin with a thorough analysis of the spa facility, employment policies, sales tools, and incentive programs, looking for opportunities to enhance sales levels and profits within the company. Depending on our findings we will recommend changes to both employee policy and customer service protocols in order to increase sales, reduce costs, and ensure continued quality performance.
Day Two
We will present a training program for the spa team and managers that will introduce new and elevated standards for professionalism, customer service, the unique mission of the spa professional, and the relationship clients have with a spa’s product offerings. Working documents for new protocols will be provided as per the approval of management.
Day Three
We will present a highly motivating retail and service sales training program. The training is designed to eliminate sales fears and to achieve consistency and timing efficiency in routine retail sales activity. The methods introduced in our training are very easy to follow, work well in any service category, and eliminate optional retail sales participation. We make it clear to the spa employee that home care recommendations are an essential responsibility of the spa professional. This requirement must be supported by the introduction of sales performance standards at the spa.
With enthusiasm and commitment applied, your spa can realize substantial increases in spa product retail income. Our objective is to help your management team instill product promotion and service upgrading as a way of business life among all employees—a realistic and achievable goal.
Additional support (fee inclusive)
Douglas Preston will provide a monthly one-hour program support meeting with management for the first 3-months following program implementation. These meetings will help your spa management team fine-tune employee performance, plan for targeted sales of slower-moving spa products, and discover new and effective ways to promote spa services to the guests.
Contact us to learn more about Save Our Sales! Training program and to discuss program fees and pricing. Let us show you how this program can work for you!
| Example: Annual Retail Sales |
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A) $24,000.00 annual retail sales increase
$100.00 total daily retail sales increase x 20 days = +$2,000.00 gross monthly income
B) $48,000.00 annual retail sales increase
$200.00 total daily retail sales increase x 20 days = +$4,000.00 gross monthly income
C) $72,000.00 annual sales increase*
$300.00 total daily retail sales increase x 20 days = +$6,000.00 gross monthly income |
| *5 service employees = $60.00 increased daily retail sales per employee to reach target "C" |
| Example: Annual Service Upgrade Sales |
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A) $48,000.00 annual retail sales increase
$200.00 total daily service sales increase x 20 days = $4,000.00 gross monthly income
B) $72,000.00 annual retail sales increase
$300.00 total daily service sales increase x 20 days = $6,000.00 gross monthly income
C) $96,000.00 annual sales increase*
$400.00 total daily service sales increase x 20 days = $8,000.00 gross monthly income |
*5 service employees = $80.00 increased daily service upgrade sales per employee to
reach target "C" |
| Example: Combined Sales Grosses |
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A) $72,000.00 annual combined sales increase
B) $120,000.00 annual combined sales increase
C) $168,000.00 annual combined sales increase
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Our experience has shown that examples C should be the minimum expected annual sales increase resulting from the revamped retail and service sales program. In a simplified calculation each employee would have the following daily sales targets needed to achieve the totals of examples C:
These projected sales increases are by any spa employee properly trained in a competent retail and service sales system and managed by personnel committed to bringing out the best in spa team productivity. Our post-training support will help you in that very worthwhile effort.
Contact us to learn more about Save Our Sales! Training program and to discuss program fees and pricing. Let us show you how this program can work for you!
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 to discuss program fees & pricing. Let us show you how this program can work for you!
"For years we've been frustrated trying to motivate our spa employees to even go near the retail shelves, much less sell anything. They ask for certain products, we buy them, and then... nothing happens! We heard about Preston's retail training and, after some real skepticism, decided to go for it. One of the best checks I ever wrote! The team got over their fear of selling and we're finally making money from retail. I don't know how he won them over but the change is one we're really seeing in daily receipts."
Janet Bernard
Spa Owner
Questions or Comments?
Please email us. |
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